I left Bosnia in 1998. One country behind me, a new one ahead, and a language I hadn't learned yet. Like a lot of people from my generation, I grew up between two places — one where I was born, one where I built a life. You never fully leave the first one behind. You just carry it differently.
387 started as a way to hold onto that. The country code, the coffee, the stone bridges, the jokes only another Bosnian would laugh at — all of it. Every design on this site starts with something real: an actual founding date, an actual landmark, an actual piece of history, not a flag slapped on a t-shirt. If it's on here, it's because it means something to me, and I'm betting it means something to you too.
Why This Exists
This is a small business, and I'd be lying if I said profit wasn't part of the goal — it is. But it's not the only goal.
$2 from every order goes toward funding school lunches for kids in Bosnia through Charity: Bosnian Kids, an independent nonprofit that covers daily school lunches for children whose families can't afford them. Their model is simple and transparent: roughly $10 funds one child's lunch for a month, and 100% of what they receive goes directly to the kids — their founders cover the operating costs separately. You can see their actual numbers and impact reports at charitybosniankids.org.
I grew up not far from that reality myself. This is my way of closing the distance a little — and as 387 grows, so does what we're able to send back.
What You're Actually Buying
Every piece here is designed the way I'd want it designed if it were going on my own back — researched, not templated. Stari Most is 1566, not just "a bridge." The ljiljan is the actual crest of a kingdom that existed before most European borders did. The Yugo jokes are jokes because they're true. If you're going to wear a piece of home, it should at least be accurate.
Thank you for being here, and for supporting something bigger than a t-shirt company. Every order helps somebody's kid eat lunch. Dobrodošli u 387.